This job advertisement arrived in my inbox today. It sounds like a great job. However what really struck me was how the writer has managed to capture what a role like this actually entails.
Wanted: Communications & Online Projects Manager
Kea is looking for a communications ‘guru’ who also happens to be a great project manager with a good understanding of the web. As a small not-for-profit organisation, what we really need is a passionate ‘jack-of-all trades’.
ABOUT KEA
Kea is New Zealand’s Global Network. Our mission is to connect New Zealand with the rest of the world by building a network of ‘global citizens’ who take an active interest in the future of our country.
Kea is especially committed to supporting organisations and individuals that are helping to grow
the New Zealand economy through international trade and investment, or helping to build New Zealand’s brand and reputation on the world stage.
Kea leverages its global network to help:
support the international success of New Zealand and its people.
increase export trade by providing New Zealand businesses with greater access to international markets.
promote international investment into New Zealand’s productive and export sectors.
provide New Zealand with access to global insights and relationships made available through the leaders of large global corporate, research, and education institutions who are active in our Kea and World Class NZ networks.
promote the attraction/return of highly skilled migrants, and help to match their skills with appropriate opportunities.
support the activities of other public and private sector partners who share our vision for a more globally connected New Zealand.
ABOUT THE ROLE
Position: Communications & Online Projects Manager.
Reports to: Executive Director.
Primary objectives: to develop and execute a cohesive communications strategy for Kea and for the successful delivery of key online projects, in particular the PassItOn initiative, and EveryOneCounts and EveryVoteCounts campaigns.
Functional relationships: required to maintain a number of important functional relationships, including:
Sponsors and funders.
Content channel partners.
Suppliers.
Media partners.
Content providers.
Government and other key stakeholders.
Key role outcomes:
Ongoing generation of rich, quality content for key online projects.
Maximum user uptake of online projects.
Satisfied sponsors and partners.
Proper project and financial management of key online projects.
Development and execution of a cohesive communications strategy spanning all major channels and projects, including social media platforms.
Specific tasks and duties:
Content sourcing and scheduling: use existing relationships and identify new content providers to develop and maintain a pipeline of content for online projects.
Content management: preserve the integrity of site content, moderate content.
Community management: regularly (daily) post content to primary social media platforms and monitor online commentary.
Strategic opportunity ‘spotting’: work with sponsors and partners to identify and fully leverage opportunities as they arise.
Newsletters: produce monthly campaign newsletters.
Administer incentive programmes: run prize draws and work with incentive partners to oversee prize fulfilment.
Stakeholder updates: produce regular stakeholder uploads, including site traffic stats, success stories etc.
Stakeholder management: manage key functional relationships (see above).
Media management: maximise media coverage for Kea initiatives.
Technical liaison: principal contact on technical matters related to online project sites.
Communications strategy: develop and execute a cohesive organisation-wide communications strategy.
Ideal skills/experience/attributes:
Key account management.
Sales and marketing.
Online content management.
Communications strategy development.
Online community management.
Digital publishing.
Social media strategy.
Essential skills: high level of computer proficiency (MS Word, Photoshop or other image manipulation software, and exposure to website content management systems).
Personal attributes:
Highly organised.
Professional.
Passionate about New Zealand.
If this role sounds like you, please email your CV and a brief expression of interest to scott@keanewzealand.com. Applications close on Friday, 19 March 2010.