This NZ Herald article interviews several influential New Zealand marketers about how they are using social media. My favourite comment is from Simon Young, formerly iJump but now calling himself #sy [I wonder about the wisdom of this as some reports have Google viewing hashtags as a marker for spam when they are indexing Twitter] “I think people will have an unlimited amount of anger towards a company or organisation, but they will always soften it a bit when they realise they are dealing with another human.”